Over a decade ago, I fell in love with the world of digital scrapbooking. Back then, we were already creating what you might now call bundles: coordinated collections of digital papers, embellishments, alphas, and quick pages. As designers we would offer individual kits and then sell everything together in a mega bundle at a discounted price.
It was exciting, personal, and wildly creative.
What I didn’t realize at the time was that this practice—bundling digital products—was a brilliant business strategy. And today, it’s still one of the most effective ways to generate consistent income from your printables and digital files.
What Is a Growing Bundle?
A growing bundle is a digital product that expands over time. You launch it with a base set of items and add more content in the coming weeks or months. Customers who buy early get access to everything you add in the future, often at a lower price than those who wait.
Think of it like this:
Instead of releasing one product at a time, you’re building a collection—and inviting your audience to come along for the journey.
Why Growing Bundles Work So Well
- Build Anticipation: Customers are excited to see what you’ll add next.
- Reward Loyalty: Early buyers get lifetime updates at no extra charge.
- Increase Value Over Time: You can raise the price with each new addition and customers will be happy they bought in early!
Perfect for Niches Like:
- Home Decor Printables
- Seasonal Planners or Journals
- Scrapbooking Kits
- Party Sets and Event Decor
- Printable Wall Art Collections
- ...whatever digital product you can think of!
How to Create a Growing Bundle for Your Printable Business
It all starts with the right topic. If your topic isn't wide enough you'll have a hard time to add coordinating products. So let's have a look!
1. Choose a Flexible Theme
Start with something you’re passionate about and that your audience needs. For example:
- “Printable Home Decor for Every Season”
- “Memory Keeping Templates for Scrapbookers”
- “Organising Printables for Busy Moms”
2. Outline Your Content Plan
Don't make the mistake to just launch without knowing what comes next! Have a plan and also dates when you release what. List what will be included at launch and what will be added over time. Even a simple spreadsheet will help you stay on track.
3. Set an Early-Bird Price
Offer a special launch price to reward early buyers. Make it clear that the price will increase with every update.
4. Use Your Existing Assets
You likely have more than you think! In my case, I’ve reimagined old digital scrapbooking elements into new home decor printables, party kits, and planner pages.
5. Communicate Clearly
Your sales page or blog post should tell buyers:
What’s included now
What’s coming soon
When the next update will arrive
This is crucial to build trust. And it's up to you to stick to your plan. So plan your release dates wildly and maybe be ahead of it - what I mean: Have package two and three already created when you launch one. That's just in case life comes in between, we never ever want to disappoint our customers.
6. Promote Each Update
Every time you add a new piece, shout it from the rooftops! Post on Instagram, email your list, and update your bundle preview images.
Final Thoughts: Start Small, Grow Big
A growing bundle doesn’t have to be massive at the start. In fact, the magic lies in watching it grow—both for you and your audience. Whether you’re building planner kits, home printables, or scrapbooking resources, the growing bundle model can work beautifully.
Start with what you love, package it with intention, and keep growing from there.
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